Gmail - a Case Study - 2455 Words

GMail-A Case Study Â…Search is Number Two Online Activity - Email is Number One; Heck, Yeah, Say Google FoundersÂ… Headline of press release issued by Google on April 1, 2004 for GMail. On 1st April 2004, Google announced a new web-based mail service called Gmail. During launch it announced a one GB of free storage for each user. It has many of new features for regular webmail users such as grouping of messages into one conversation. It was powered with Googles popular search technology to help users search within mails effectively. Numbers of Email users are multiplying day by day. It is becoming the first mode of communication in business world. One may access his email in different ways. You can use any desktop email client such†¦show more content†¦She kvetched about spending all her time filing messages or trying to find them. And when she is not doing that, she has to delete email like crazy to stay under the obligatory four-megabyte limit. So she asked, ‘Cant you people fix this?Â… Millions of MMs later, Gmail was bornÂ… Â…If a Google user has a problem with email, well, so do weÂ… The market was flooded with many webmail service providers. Microsoft Hotmail, Yahoo and America Online (AOL) were one of the biggest players. The email users with these three providers were also suffering with the flaws we discussed with webmail providers above. AOL was deleting the emails which were more than 30 days old to hold the system cost down. Microsoft and Yahoo were also limiting the users to the maximum storage of 2MB and 4MB respectively. They were charging extra money for additional storage. There was no reason for Google to provide the same service until it is much better than the email services offered by Yahoo, Microsoft, AOL and others. Google had got few competitive advantages over the other players which helped it to launch a better service for email users. Competition Hotmail and Yahoo had largest number of existing email subscriber with 59 million and 48 million in 2004. For an existing subscriber of Hotmail or Yahoo, it is not simply a choice of changing the email service provider. He or SheShow MoreRelatedRobots Are A More Efficient Than Humans1577 Words   |  7 Pagessent a confidential client data to an absolute stranger’s Gmail account. The bank asked a U.S. judge to order Google Inc. to delete the email. The email contained â€Å"highly confidential brokerage account information’’ Goldman said in New York state court in Manhattan. Goldman said the contractor meant to report her email as a â€Å"gs.com†, account and instead she sent it to a similar name to a â€Å"gmail.com† account. They tried to contact the Gmail account owner, but couldn’t get hold of the owner. GoogleRead MoreGoogle Essay1691 Words   |  7 PagesCase Study The rise of Google, now a $6.1 billion company, has been fast and fierce. Founders Sergey Brin and Larry Page met in 1995 as Stanford University graduate students. They created a search engine that combined the technologies of Pages PageRank system, which evaluates a pages importance based on the external links to it, and Erins Web crawler, which visits Web sites and records a summary of their content. Because Google was so effective, it quickly became the search engine of choice forRead MoreGoogle in 20081015 Words   |  5 Pages      Case  Study  Ã‚ ­Ã‚  GOOGLE  in  2008      1.  Why  has  the  pay ­per ­click  search  business  grow  so  rapidly?   The  reason  have  to  start  with  Gross’  way  thinking,  as  GoTo.com  broke  down  in  to   two  strategies  to  attract  advertisers:  First,  they  charge  advertisers  only  when  somebody   clicked  on  a  link  and  was  directed  to  the  website,  this  is  the  launching  point  of   pay ­per ­click,  which  would  make  advertisers  easier  to  evaluate  their  performance  of  the   ads,  rather  than  spending  lots  of  money  without  knowing  the  real  ROIRead MoreGoogle Incorporated And Its Impact On The United States965 Words   |  4 PagesThe audit was completed on February 6, 2015 The reason I choose to study Google is because I was curious about how one of the top companies in the United States, and perhaps even the world, generates its formidable profits while seemly providing free services to users such as myself. I found out that in generating its revenue, Google Inc. deals mainly in Internet services, such as search engines; computer software, such as Gmail and Google Docs; and telecommunications equipment, such as Android phonesRead MoreThe Value Proposition Of Southwest Airline Is Based Safety Reliability, Friendliness, And Inexpensive Service Essay1356 Words   |  6 Pagesproposition must answer in persuasive way. If it does then you have created a successful value proposition as you know your customer, your product, service or idea and your competitors well. You must ask if you don’t know, do some market research, study numbers or percentages and use tools such as SWOT analysis or Core competence analysis. It is about finding the right balance between diverse elements of the value proposition. What’s in it for me? Why is yours better? Read MoreGoogle and Internet Privacy717 Words   |  3 PagesGoogle and Internet Privacy In this exercise on ethics and privacy policy we focus our studies on an oft occurring situation in offices that have multiple employees sharing office resources that may lead to intrusive instances. The case refers to a couple of employee’s complaints of unwarranted pop-ups on their computers from unsolicited advertisers. In particular, the ads pertain to some sorts of HIV/AIDS medications that stimulate recovery from this fatal disease or at least help cope with itRead MoreContent Marketing : Harnessing The World Wide Web For Small Business Success882 Words   |  4 Pagesbillion users worldwide log on to Google to search for information. More than 1 billion users open their Gmail accounts, and more than 1 billion users are watching videos on YouTube. These users are rapidly consuming online content from small businesses and content producers around the world. Think back to your favorite blog. Do you know — or does it matter — where the author resides? In most cases, no, it doesn’t. You might be drawn to the blog because of the subject matter, the writing style, theRead MoreInnovation as a Motivator Essay1724 Words   |  7 Pagesultimately became an office revolution, and the Post-It Note has generated over one hundred million dollars in revenue for 3M (3M, 1997). Google has also introduced new products as a result of its own innovation time policy. Popular services like Gmail, Google News, and Adwords all began as the personal projects of Google’s engineers. Adwords alone generated over twenty one billion dollars for Google during the fiscal year of 2008 (Google, 2009). Another company that has successfully embraced theRead MoreEssay Google case3366 Words   |  14 Pagesï » ¿1. Using competitor intelligence from the case material, assess the levels of market commonality and resource similarity that G oogle has with three key industry competitors. How will they influence competitive behavior and the intensity of rivalry? Market Commonality refers to the number of different markets two or more direct competitors are involved in. For instance Sony and Samsung are direct competitors and are involved in number of different markets which includes Smartphones, TelevisionsRead MoreCase Study 3.4 - Salesforce.Com: Cloud Services Go Mainstream826 Words   |  4 PagesCase Study 3.4 - Salesforce.Com: Cloud Services Go Mainstream 1. How does Salesforce.com use cloud computing? Salesforce.com provides customer relationship management and other software applications using the software-as-a-service business model over the Internet. Cloud computing, also known as on-demand computing, eliminates the need for a business to make large up-front hardware and software investments and reduces the time to implement new programs. Subscribers to Salesforce.com don’t

Essay on The Auteur Theory Stanley Kubrick - 1209 Words

Auteur Theory is based on three premises, the first being technique, the second being personal style, and the third being interior meaning. Furthermore, there is no specific order in which these three aspects must be presented or weighted with regard to a film. An Auteur must give films a distinctive quality thus exerting a personal creative vision and interjecting it into the his or her films. Kubrick made his first film in 1953 and has continued to make films till his death shortly after the film Eyes Wide Shut in 1999. With a film career spanning over four decades, he crafted consistent themes, and honed a highly personalized style which was woven into the films he made. Stanley Kubrick was a very stylistic film maker and paid†¦show more content†¦Also mirrors are use often to help show these dualities throughout his films. In Lolita, Humbert faces a moral dilemma with his obsession for Lolita. He knows his feelings are wrong, but he cannot help himself and he is to o weak to fight it. Humbert then has an opposing force that parallels him, this being the character of Quilty, who haunts him throughout the rest of the movie. Only by killing Quilty can Humbert come to terms with this duality. Also in The Shining there are parallels between Jack and his urges to kill his family and his son Danny who feels much of what his dad feels through the apparent psychic connection. Also a parallel with the former groundskeeper who killed his whole family is present. In 2001 space odyssey, as formentioned, he uses light classical music juxtaposed with the dark mysteries that surround the mission and the spaceship Discovery One. The music provides a sense of serenity as well as discombobulated feel like one might feel in space. As with all of his films there was great attention to detail and it was visually stunning as well as aesthetically pleasing. One specific shot of beauty is in the beginning of the movie titled â€Å"dawn of man† after the apes jump around the monolith, the sun is setting behind a flat topped hill and the moon is juxtaposed right above it with golden clouds all around. Also in this movie, the reoccurring theme of an unsavory character that we are manipulated into sympathizing with is HAL during theShow MoreRelatedAuteurs Theory and Stanley Kubrick1167 Words   |  5 PagesIntroduction In this essay there will be attempted to establish Stanley Kubrick as one of the world’s best directors by using the auteur theory witch elevates a director as not just a member of the film crew but as the artist bringing his personal style and personality to a film. Kubrick’s work will be analysed in accordance with the auteur theory in other to establish that he is one of the best directors in the industry. The auteur theory makes it possible for a film to be more than a collaborativeRead More Kubrick Lives Essay1157 Words   |  5 PagesKubrick Lives The theory of authorship as applied to film directors is a subject that is argued extensively throughout the film world. The auteur theory was first introduced in the French film journal Cahiers du Cinema. Andrew Sarris who suggested that there are a group of filmmakers who fit into this category brought the theory to America. It states that in order for a director to be considered an auteur, there must be a consistency of style and theme across a number of films. Very few contemporaryRead More Stan the man kubrick Essay1626 Words   |  7 PagesStan the man kubrick It is easy to look into the eyes of a motion picture and dissect it for its form, style, underlying meanings, and other characteristics that separate it from a film and a classic. There are concrete elements that can be found in all classics that make it such a powerful and remarkable work. One of these elements is undoubtedly the concept of the auteur theory. The Auteur theory is described as a filmmaker, usually a director, who exercises creative control over his orRead MoreAn Analysis of the Opening Sequence of Stanley Kubricks ‘Eyes Wide Shut’ Focusing on the Use of Generic Conventions1735 Words   |  7 PagesAn analysis of the opening sequence of Stanley Kubrick’s ‘Eyes Wide Shut’ focusing on the use of generic conventions We frequently consider films in terms of their genre, a French word meaning ‘kind’ or ‘sort’. It is a very complex term, not only used in film but also in other creative areas such as music, art, and literature. However, it is often considered through various conventions including iconography, similar themes and their stylistic features, as Bordwell and Thompson (2006:357) suggestRead MoreIs Christopher Nolan A Modern Hollywood Auteur?1497 Words   |  6 Pagesmovie, Inception, The Guardian ran an article comparing Christopher Nolan to famed Hollywood auteur, Stanley Kubrick. Most readers subsequently reacted negatively to the article’s central premise. However, The Guardian’s readers concurrently began pondering another question: is Christopher Nolan a modern Hollywood auteur? According to many scholastic sources, Nolan should not even be considered for auteur status. Most of these naysayers point out that six of his eight feature films h ave been remakesRead MoreStanley Kubrick Essay1863 Words   |  8 PagesStanley Kubrick is one of the most influential and daring filmmakers to ever put his mark on the silver screen. He has created a large body of very influential works spanning several decades and many genres. Throughout his whole collection there are many elements which are repeatedly used to enhance the viewers experience. There are also many recurring themes in Kubricks works that are commented on both by the context in which they are brought forth and the techniques used to expound upon thoseRead MoreEssay on The Romantic Notion of a Film Director 2217 Words   |  9 Pagestheir film work, and whether the theory and practice is dead and an infringement of the spectator’s imagination and is it the spectator who finds meaning in the film. I will be closely looking at critical material, primarily Andrà © Bazin and Roland Barthes and applying them to several case study films directed by Christopher No lan including The Following (1998), The Prestige (2006) and Inception (2010), to examine whether Nolan possesses the qualities of an auteur and if so, does that imply an ideologicalRead MoreThe Utilisation Of Symmetry Within Filmmaking1645 Words   |  7 Pagesof being a respected director in the film industry. Anderson’s reason behind using symmetry instead of other filmic techniques will also be explored, as information as to why he feels so creatively attached to symmetry will be identified. As an auteur, Anderson’s distinctive style and emphasis on formalism (focusing his designs around colour, line, shape and textures) has allowed him to continuously create beautifully staged feature films that support and drive his overall narratives. Noteworthy

The Reasons which Influence Crime in the Society Free Sample

Questions: 1.Give a Brief Summary of the authour's Main Arguments. 2.Identification and Discussion of the article's Theoretical Orientation and Key Concepts.3.Identification and Discussion of the Methodology and the Sources/Evidence Used. 4.A Discussion of the Ways that the Reading Connects with Elaborates, Contradicts, Illustrates other Concepts and Themes raised in the Course. Answers: 1.Summary of the article The paper is a critical review of theoretical criminology written by katja Franko Aas. Todays world is increasingly globalized and there has been a vast growing network of goods, services, capital and cultures. At the same time, the risk of substances and individuals has gone up with the increasing trend. With the increasing demand for global services and products, a complex relation has been created between between the growing risky world society and the nation-state. With the evolution of time, there has been a flow and variety of transformations in space and time. It is argued that sociology is a much broader dimension than the idea of a static society and nation state and assesses the movements of capital, people, objects, information and risks. Criminology is a part of sociology and since then has been studied in various forms for over thousands of years. It is only recently that it has been acknowledged as a scientific discipline. The paper provides how globalization, migration and world risk society has influenced crime. The paper provides that new notions in relation to exclusion and social ordering are introduced by the world of flows and local network. 2.Key concepts and theoretical orientation The author in this paper has used concepts of world risk society, global mobility and globalization. A risk society is a systematic approach taken by the society to address future risks and deal with hazards. Global mobility is increasing as individuals are not only seeking it for personal development but also a a basic necessity to look after their families. The author provides that it is not easy for individuals of a backward country to go and work in a developed country legally therefore they the concept of migration, refugees and illegal immigration is growing constantly around the world. The author also provides that globalization has introduced totally new living standards in the society and people often use illegitimate ways to gain access to modern amities leading to the growth of crime in the society. The author provides that the growth of world risk society has had a positive impact on the growth of criminals based on the rational choice theory of criminology. 3.Evidence and Methodology The author has used exploratory methods to highlight the connection between globalization, world risk society and global mobility with the growing rate of crime. The author provides that the defenses between international and domestic methods are themselves becoming the major sources of injustice. However the author in this case has ignored the fact that international law cannot be compared to domestic law the latter is based on the needs of a particular region and community whereas the former is based on global context. The author provides that restriction of global mobility is one of the major sources with respect to illegal migration and increase of refugee. However against the argument provided by the author it can evidently be said that if restriction on global mobility is not imposed it would result in further increase in crime rates as terrorist would get unrestricted access towards their targets. The impact of different types of crime is different on the society and the autho r has failed to identify the grater crimes like genocide and other mass killing terrorist activities which may arise if the restrictions would not have been imposed by law. 4.Connection with other themes Migration relates to the variability in the existence of the individuals. This variability contradicts stability, which results in the excavation of imaginative ideas. Emptiness generates criminological ideas within the minds of the individuals. This emptiness is the product of an unstable mind. Asylums can be considered as a broader perspective towards the aspect of criminology. As a matter of specification, provision of proper rehabilitation measures provides the culprits with an escape from the entrapment within crimes. This escape can be correlated with the migration into a new world, which supports the culprits to start their life as a changed person. This perspective bears resemblance with Garlands proposition, criminology of the other. Here, other can be the transformed and migrated self of the culprit, which alters his personality. Migration of the culprit from the prison to the asylum acts as an agent in this transformation. Herein, lays the justification of the phrase secur itization. These perspectives place criminology and migration, globalization and world risk society are in an equal alignment. Countering this, migration is the agent, which broadens the scope and arena of criminology. One of the typical examples of this fact is the radical transformation in the characteristic traits of the culprit. This transformation attaches the tag of a migratory soul, through which he sails into an altogether different identity, with which he is unfamiliar. Conclusion The article has just addressed on side of the story in relation to criminology. It has been very efficient to identify the reasons which influence crime in the society. However the article has failed to prove any clear solution to the problem. In addition the article has not discussed the implication which might arise out of not imposing restriction which has been elaborated by the author in this article. The author through this paper has mainly intended to identify the need to liberalize restrictions imposed on globalization and global mobility and the perception of the world risk society. The paper can be used to address the need to liberalize the restriction but only to an extent which does not increase the bigger crime in the society. In addition the author has not included in this paper that fact that restriction on global mobility and globalization is a problem only in certain countries and not the world as a whole. If a part of the world does not suffer from restrictions impos ed by globalization than the assumption that the restrictions are increasing criminal activity cannot be justified. The review of the article can be concluded by stating that the author has only addressed issues in the paper which he intended to address and had deliberately ignored common issues which could easily contradict the evidence provided by the paper. References Aas, K. F. (2013).The borders of punishment: Migration, citizenship, and social exclusion. Oxford University Press. Lucassen, L. (2013). Population and migration. Pickering, S., Ham, J. (2014).The Routledge handbook on crime and international migration. Routledge

Disability Awareness Essay Example

Disability Awareness Essay Introduction As a member of Security Team you may experience the need to communicate with disabled customers or visitors to these premises. It is therefore important that we all understand the correct etiquette to use to ensure that the customer or visitor has a positive memorable visit due to the excellent customer service we provide. Words and phrases guidelines Disability vs. Handicap †¢A disability is a condition caused by such things as an accident or trauma, disease, or genetics that limits a person’s vision, hearing, speech, mobility, or mental function. †¢A handicap is a constraint imposed upon a person, regardless of that person’s ability or disability. These constraints can be physical or attitudinal. For example, stairs and curbs are handicaps imposed on those who use wheelchairs. Points to Note †¢Individuals with disabilities are people! †¢Individuals with disabilities are whole people! †¢They expect to be treated with the same dignity and respect that you do. †¢Just because someone has a disability does not mean he/she is disabled. Disability Etiquette †¢Remember, he/she is a person, NOT a disability. †¢A wheelchair is part of a person’s body space; do not lean on it. †¢Speak directly to the individual, not to the person assisting him or her. †¢Interact with the person at eye level. If need be, sit down. †¢Be aware of the distance between you and the individual, as he or she may have difficulty hearing you. †¢Offering help is never the wrong thing to do, but make sure it is provided in an unobtrusive manner. †¢Follow through on whatever needs to be done. Do not make a premature exit when assisting someone. †¢Never patronise them by patting them on the head or back. We will write a custom essay sample on Disability Awareness specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Disability Awareness specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Disability Awareness specifically for you FOR ONLY $16.38 $13.9/page Hire Writer †¢Offer to shake their hand, even if it appears as if they have limited use of their arms or have an artificial limb. Simply the gesture will help them feel accepted and create a warmer environment for communication. †¢For those who cannot shake hands, lightly touch the individual on the shoulder or arm to welcome their presence. †¢Look at and speak directly to the person, not through a companion, carer, or interpreter. †¢Treat adults as adults. †¢Don’t apologize if you use an expression such as â€Å"I’ve got to run† or â€Å"See you later† that relates to the person’s disability. These expressions are part of everyday language and it is likely the apology will be more offensive than the expression. †¢Don’t pet or feed service animals or guide dogs as they are working. †¢When giving directions, make sure you consider things such as the weather, locations of ramps/curb-cuts, and other physical obstacles that may hinder travel for individuals with disabilities. Speech Disability Etiquette †¢Never assume†¦. many people mistakenly identify these individuals as being mentally retarded or mentally ill. Make sure to be patient in finding out which communication method works best for them. †¢Be patient and unhurried when talking to the individual; understand that the conversation may not move along rapidly. †¢Make eye contact. †¢Use the same tone of voice and volume that you would normally use unless the person asks differently. †¢Do not try to finish the person’s sentences; rather be patent so the person can complete his or her thoughts. †¢Ask questions that require a short answer or a nod or shake of the head. †¢If you do not understand, ask the person to repeat the statement. †¢Listen to the person’s words, not to the manner in which they are said. †¢Respect that a person with a speech impairment may prefer one-on-one conversation to group discussion. †¢Ask the person how to best communicate instead of guessing. †¢Be 100% attentive when conversing with an individual who has difficulty speaking. †¢If you are in a noisy and/or crowded environment, don’t panic. Just try and move to a quieter location to talk. †¢Let them complete their own sentences. Be patient and do not try to speak for them. Do not pretend to understand; instead, tell them what you do understand and allow them to respond. †¢Do not be corrective, but rather, encouraging. †¢When necessary, it’s OK to ask short questions that require short answers. Wheelchair Etiquette †¢Do not automatically assist the individual without permission. It is ok to offer assistance. However, if the offer is not accepted, respect his/her request! †¢Some who use wheelchairs may also use canes or other assistive devices and may not need his/her wheelchair all the time. †¢Individual who use wheelchairs may require different degrees of assistance. †¢If you will be speaking with an individual in a wheelchair for more than a couple minutes, find a place where you can sit down to give the individual a more comfortable viewing angle. †¢A person’s wheelchair is part of his/her own personal space. Never move, lean on, rock, or touch his/her wheelchair without permission. In addition to being rude, it can be dangerous. †¢Do not assume that having to use a wheelchair is a tragedy. Wheelchairs can be a means of freedom to fully engage in life. Hearing Disability Etiquette †¢Do not shout at a hearing impaired person unless they request you to. Just speak in a normal tone but make sure your lips are visible. †¢Keep conversations clear and find a quiet location to communicate. †¢If you are asked to repeat yourself, answering â€Å"nothing, it’s not important† implies the person is not worth repeating yourself for. It is demeaning; be patient and comply. †¢Show consideration by facing the light source and keeping things (such as cigarettes or your hands) away from you mouth while speaking. Visual Disability Etiquette †¢When meeting someone with a visual disability, identify yourself and others with you (e. g. â€Å"Jane is on my left and Jack is on my right. †). Continue to identify the person with whom you are speaking. †¢Do not assume that a person needs your help, rather ask if they would like help. †¢When providing assistance, offer simple information about the surrounding area †¢in order to help familiarize the person with the location. †¢Follow through on what needs to be done when helping an individual with a visual impairment; do not make a premature exit. †¢When greeting a person, feel free to shake his or her hand after saying, â€Å"How do you do? Let me shake your hand. † †¢When speaking with a person who is visually impaired identify yourself by name. †¢Address people by name during a conversation so they know you are speaking to them. †¢Speak in a normal tone and speed of voice. †¢Answer all questions verbally instead of with nods, gestures, or other body language. †¢Direct your conversation to the person with the vision impairment, not to another person or helper who may be with them. †¢In order to gain the attention of a person with a visual impairment, touch the individual lightly on the arm as you speak. †¢Do not feel awkward giving written information to a person with a visual impairment; he or she can always ask for assistance reading it. †¢Let the person know when you are leaving his or her company. †¢When walking with someone with a visual impairment, offer them your arm for guidance. They will likely keep a half-step behind to anticipate curbs and steps. Always remember that the person is not the condition. Keep all your speech person focused, not disability focused. AcceptableUnacceptable A person with a disabilityCripple DisabilityHandicap; handicapped person A person who has mental or developmental disabilitiesRetarded, Spastic Able-bodied; able to walk, see, etc Healthy; normal- Just because someone has a disability does not mean they are not healthy A wheelchair user; walks with aidConfined/restricted to a wheelchair Mental or emotional disabilityCrazy; insane A person who is deaf/ hearing impairment Deaf and dumb; mute A person with epilepsy An epileptic Avoid terms which carry a negative connotation: Abnormal, Afflicted, Confined, Crippled, Defective, Handicap, Invalid, Lame, Palsied, Retarded, Stricken, Sufferer, Victim, Withered Use empowering, individualized vocabulary; dont clump them with phrases like the blind or the disabled.