Human Resources Management (HRM) in Aviva

Human Resources Management (HRM) in Aviva Introduction Today, organizations are recognizing the importance of using best practices to enhance the skills and knowledge of the workforce to have a competitive edge over other organizations competing in the market. An essential component of every organization is training and development of its employees. The effectiveness of training can be measured if the knowledge and skills of the potential employees is harness and developed. Harnessing, transferring and equipping information and knowledge to the potential employees within an organization in order to interpret that information and knowledge into practice with a vision to improve the organizational effectiveness and productivity and the management of the people in referred as training in general terms. Training programmes and development of new employees after recruitment and selection process is an ongoing and many folded set of activities. Training and development is carried on in order to convey knowledge and skills to a big shot, over and over again to perform a job or a new role in the future. In Aviva Life Insurance Company Private Limited, training is considered as an effective tool to keep hold of and motivate their people and to be acquainted with technical change and customer services. Training and development programme must be strategically arranged in a line with the mission and goals of an organization. It needs to be aligned and designed with the aim of training and equipping employees to achieve the organizational goals, departmental as well as personal goals. Training and development function is progressively more than a programme. Increasingly, it is a tool for breaking the new grounds and conveying continuous learning process and bringing about the change through training and development activities. Improved productivity has turn out to be universally recognized by the organization and it is dependant on efficient and effective training of the employees. Now a day, Aviva Life Insurance Company is investing on training and development of its workforce to stay a head and to gain competitive advantage. In order to stay competitive and to guarantee brilliant and skilled staff, Aviva needs to make sure the training and development of all the employees. Staff training and development is the bottom line of organization success. Planned training and development programme is a systematic development of knowledge and skills, attitude required to perform a job by the employees. Fresh candidate into Aviva carry certain skills and capabilities which are not pertinent to its goals and objects and or needs most of the time. It is the planned training and development program which are entailed for the new and existing employees to facilitate them to work in the direction of achieving expected destination of the organization. Mental, physical, social and intellectual trainings all are very essential for the development of personal and as well as for organizational success. Human Resources Management and Training Human Resources Management focuses on people recruitment and selection, training and development, performance management, employee motivation and benefits. Human Resources Management is mess functioning part of Aviva Life Insurance Company which deals with human capital management and its administration. Human Resources Management includes number of functions and its Human Resources Functioning keeps change with the passage of time and according to the needs of an organization. When we look at the association between human resources management and training and development within an Aviva it is also keep varying. The activities related to training are as important as other human resources functions are equally important. There was a time when training was considered to be the waste of time, money and resources, and considered to be fruitless. But in this present age of advanced technology and competitiveness, training is considered to be an investment of time and money in human capital. Now a day, training is considered to be an essential instrument of human resources management in order to organize, control and develop the human capital to reduce the attrition rate this helps in keep motivating the entire workforce within an organization. It increases the satisfaction level of employ ees, helps professional achieving personal and organizational goals. Training is considered to be the backbone of employees, organizational success and as well as departmental success. Survival without training has become difficult for the departments within an organization such as sales and marketing, production and finance department. Human Resources Department is taking training as a priority and human resources management is carrying it out effectively. Training and development programmes in Aviva enhance the profile development in the organization. Human resources management and professionals play a vital role in this scenario. The role of human resources management and professionals can be seen as a dynamic participation in employee education and improved performance means more rewards and productivity (Gary Dessler, 2000). Training as a Strategic Function of Human Resources Management Aviva is investing money resources in training considering it as a payback asset. They believe that investment in human capital will provide it competitive edge worldwide and it will enhance the profile development in the organization. Training is considered to be an ongoing process. It is a never ending learning process. It is functional at all levels, lower, middle as well as managerial level. Training programme is a set of well planned activities. These activities related to training facilitate employees learning of knowledge, skills attitude to perk up the productivity to do their current job and enhance the performance to achieve organizational goals. Looking at the long term incentive of training, training and development of employees pertain to continuing efforts to improve working of entire human capital within an organization which will lead towards the achievement of personal and organizational goals. Training is essential for an employer of an organization for many reasons it facilitate the organization towards the development of human capital of a country. This gives an edge to the organization and changes its overall representation in the market and this can increase the relationship and influence. This necessitates a high level of collaboration between the employees and training and development team (Divina M. Edralin, 2004). Aims and Objectives of Study The research focuses on the evaluation of effectiveness of training carried on by Aviva. After the recruitment and selection of the employees it is important for Aviva to best train the new entrants so that they could perform better on job. Training of employees aims at taking best out of them. Training enhances the efficiency of the employees and it keeps them motivated. This study on evaluation of the effectiveness of training for employees in Aviva life insurance Company gives us an insight into the following objectives; The Objectives are: In order to get to know the value of training of human resources in any organisation. To know the various methods, strategies, programmes and techniques used by the organisations for training its employees. To check the value of the training programs that is conducted in the organization for their employees by analyzing the training programs. To be familiar with the changes that an organisation can need to enhance its training programs to create them more valuable for the employees. Identifying drawbacks of existing training process in practice in the organization. Providing recommendations in order to reduce deficiencies from the existing training process in Aviva. Purpose of the Study This research is taken to check that whether these training programs are in use in the organization and to check the authenticity of these programs for the employees. Its also check and evaluated that both these programs help the employees in Aviva to perform their tasks properly or not and also give organization a direction and way to improve and enhance their training program for better performance. Scope of the Study The scope of the study indents to provide an overview the typical methods used to evaluate the training effectiveness provided to the employees. The evaluation of effective training provided to the existing and new entrants ensure that the training was well structured and planned. A number of methods are used to measure the effectiveness of training. These techniques used in the Aviva to assess the effectiveness of training are organized and efficient and co-related to the training programmes. The tools and techniques used to weigh up the training effectiveness are considered to be the evaluation indicators. These indicators assist in establishing and maintaining effectiveness of the training provided to the employees. The main objective of using there indicators is to measure that to what extend the training objectives have been achieved and par the organizational needs. Limitations of the study Every study faces some limitation in carrying out its research. These limitations are unavoidable like always. This research expects to face the following limitations; The feedback or response of the respondents would be uncontrollable The study is confined to the training function only which is a strategic function of human resources management. Reaching out training programme policies would be difficult. The employees of the Aviva might not be willing to provide required information necessary to carry out the research. The data provided by the Aviva life Insurance Company, according to the sample set of employees might be biased Sample of chosen employees could be limited All the above mentioned limitations can be a stumbling block in the way of research findings, data collection and data analysis. Literature Review Following will the literature review relating to the research on evaluating the effectiveness of training for the employees. Training Conventional training necessitates covering up the important job-related skills and knowledge. On the whole, the most important and effective way to develop and train employees is based on effective training programme. Training is not only for the employees but also subjected to the top level management and the administration level. Employees should give training according to their job performance because every employee has different function to perform in organization. Function of Training The function of Training is: To provide employees with the skills and knowledge require ensuring optimum performance results, develop a cache of employees qualified to meet the organizations operational needs, and contribute to positive morale, employee satisfaction, and development. Importance of Training If the employees are giving proper training, it will benefit the organization in so many ways. By providing proper training Aviva can learn that how it will carry on in todays rivalry world and speedily varying atmosphere. Training helps in adding up worth to the reimbursement of the organization. If there is proper support from management and workers, Training will be more valuable. The value of training is as follows  [1]  : Productivity can be increased in an Aviva with proper training. Employees skill knowledge can be enhanced through training and it also helps a lot in improving whole character of the employee. Quality of work performed by the employees can be enhanced by providing proper training. Training helps in the improvement of the human resources in the organization by giving them skill base knowledge and through it employees can also improve their personality. Maintenance of employees within the organization is done by Training and reduces labors return. Employees get motivated for their work through training. Moreover, motivation helps the employees in performing organizational goals and objectives. To build a peaceful work place in Aviva training is considered an important tool. It will also help in establishing the employee relationships and enhance the organizational traditions. Aviva Life Insurance Company can get more profit through proper training. If the employees will get proper training then they will perform their work more efficiently which at the same time minimize the wear and tear. Goals and objectives in Aviva can only be achieved with proper training and it also helps the employees to perform their goals. Training Need Analysis Training is a part of Human Resource Development. Training is very important for the development of employees along with the organizational development. Human Resource is the only resource which can drive business for competitiveness. Training is needed at all levels in Aviva. Training is effective only when it is given to the right kind of person at the right time for the right objective and involves the right cost. So only that kind of training should be given to employees which is effective for both the organization as well as for employees. Training Need Analysis involve the collection of data related to the need for providing training to the employees. Methods of Training There are several methods used for training such as; On Job Training (OJ) Off Job Training (Seminars, Lectures etc) Cognitive Training (Discussions, Demonstrations etc) Behavioural Training (Role Playing, Business Games etc) Classroom Lectures Coaching Role Playing Mentoring (Divina M. Edralin. (2004). Research Questions The research questions are: What training programs are used by Aviva? What are the actions for all the training programs which are done by Aviva? How efficient and effective the training programs are done for the employees by Aviva? What suggestions and recommendations can be purposed to Aviva for the enhancement in their training programs? Problem Statement Organizations using training programmes are much effective and are meeting organizational needs or failing in todays changing world. Hypothesis Every research has two variables. The independent variable does affect the dependent variable in every research. AN EVALUATION OF THE EFFECTIVENESS OF TRAINING FOR EMPLOYEES Dependent Variable: Employees of an organization Independent Variable: Training Programmes Research Method and Data Collection Research Design It is essential to pursue a correct research method in order to feasible research. A research plan states basically the abstract arrangement within which the research can be obtained. The main purpose of a research design is to give for the gathering of related proof with accessible costs of effort, time and money. The research method should be able to elucidate the techniques suitable for obtaining the projected study. In order to estimate the efficiency of the training for the workers in Aviva Life Insurance Co. Pvt. Ltd, a relative research design has been selected. The research methods are helpful in describing the different training programs made by Aviva and the estimation of the usefulness of those training programs, in order to obtain the goals of the research. Data Collection for the research Primary Data Collection In this research, different methods have been used for collecting the data to quantify the results of this research. Both the primary and secondary data will be used for the research. The primary data will be collected by providing questionnaire to the employees in Aviva and by taking in-depth interviews. Secondary Data Collection The means of collecting the secondary data are magazines, books, journals, newspapers, internet, publications etc. The secondary data about the Aviva is collected by going through various journals, magazines, published statistics and websites of the organisation. Aviva has also provided data regarding their training programmes and their evaluation. For making the questionnaire and for deciding the questions to be asked in the interview, the data is collected about the topic of the research and about the organization through journals, websites, magazines etc. Sample Procedure The sampling procedure used in the research will be random sampling with each and every element in the population having equal chance of being selected. Keeping in mind the time and resource constraints, a sample of 40 employees were chosen. Conclusion The most important function of human resources management in Aviva is the training of employees. The transformation of skills and knowledge required to enhance the performance and increase the productivity can be achieved through effective training programme. Along with effective training, effective evaluation of training is necessary. The training programme should be according to the requirements and needs of the job. Before setting up any training programme, job specifications should be taken into account. The employees should also be fully motivated regarding the training programmes. For measuring whether the training objectives are achieved or not, evaluation should be done periodically. Evaluation helps the Aviva in measuring the effectiveness of the training programmes. There are proper methods for evaluating each and every type of training programme. The result of evaluation depends on the data collected by the organization for doing evaluation.

Themes of Arthur Millers The Crucible :: Essay on The Crucible

Arthur Miller's The Crucible A group of teenage girls were secretly dancing in the woods with a black slave, named Tituba. When they were discovered of what they were doing, the girls started accusing certain individuals in the village of dealing with witchcraft. Within a blink of an eye, the entire village is controlled by a devil that exists within the fear of each person. A drama of suspense and impact, Arthur Miller's The Crucible, explores through the individuals' vengeance, fear, reputation, and quest for power. Vengeance is the main theme of The Crucible. The people of the town of Salem were not united, but instead, distrusted and disliked each other. During the court trials, the girls started accusing certain people that they didn't like of dealing with witchcraft. For example, Abigail Williams couldn't forget John Proctor even though their affair was over. She believed that if his wife, Elizabeth Proctor, was out of the way, Abigail and John would be together again. Therefore, she told everyone that Elizabeth's spirit was trying to kill her and accused Elizabeth of being a witch. Fear also played an important role in The Crucible. The girls were afraid of being accused as witches themselves, so they started accusing other people in the town of being witches. Moreover, many people who were accused of being witches confessed to being witches because they were scared of death. People who confessed to witchcraft and dealing with the devil only stayed in the jail for a short time while others who refused to give in were hanged. Towards the end of the play, Abigail and Mercy ran away with huge amounts of money because they were afraid that if the authorities found out that they were lying they would be punished severely. The theme of reputation and quest for people is also portrayed clearly in The Crucible. In the old days, children were considered unimportant. They weren't allowed to speak until given permission to, and they didn't make important decisions at all. However, during the witch court trials, Abigail and other girls had the power to say who was innocent and who was guilty. Probably, for the first time in their lives, they had power over Salem and they wanted to maintain it. Moreover, the authorities of Salem were afraid of losing authorities and power. For example, the judges, Governor Danforth and Ezekiel Cheever didn't want to admit that they were being fooled by a bunch of girls so they insisted that witchcraft existed in the town of Salem.

A Business Marketing Plan: Hunger Solution & Training Company Essay

Introduction This paper contains a marketing plan of a small production company that is earmarked to be established in Gardnerville, the suburb of Monrovia, Liberia, West Africa, my country of origin. The business which is to be named â€Å"Hunger Solution & Training Company† derived its name from the decade-long civil war that existed in Liberia that resulted into most of the citizens and other nationals of this country being internally displaced. These people which comprise of men, women, children, and other nationals, moved into the small capital of the country and its suburbs, making it very congested in terms of population. Others fled into neighboring countries like Ghana, Ivory Coast, Nigeria, Guinea, and Togo. Due to the high rate of unemployment, most of the domestic farmers and others who were engaged in other businesses for survivals are unable to afford two or three sumptuous meals a day, leaving them and their children poor and hungry. Hunger Solution & Training Company is a not-for-profit Cassava-Powder Production Company founded on January 13, 2012. The Company produces cassava powder, a food that is widely consumed by 99% of the Liberian population in the country. Since cassava is a major crop in the country and there is a growing demand from its consuming public, the purpose of this Company is to cater to this hunger need of the growing number of the Liberian populace as well as those who are unemployed. The company will distribute its product to neighboring Ghana, Nigeria, and Togo who are users of this product and also hosting most of the Liberian citizens as refugees. The Company will also train and empower local farmers to re-use their farmlands, engage in large-scale farming, and make them to bring their produce to the company to be changed into cassava powder for marketing and distribution. Cassava Powder or cassava is the third-largest source of food carbohydrates in the tropics. It is a major staple food in the developing world, providing a basic diet for around 500 million people. It is one of the most drought-tolerant crops, capable of growing on marginal soils. Nigeria is the world’s largest producer of cassava (Faintuch Ceccenello, I. I., 2011). In Ghana, cassava Powder can be made into (fufu) and consumed with all kinds of soup: palm-butter soup, pepper soup, okra soup, and etcetera. In Liberia, cassava can be used to in different ways; it is made into fufu, farina, first solid food for babies, as well as achekeh. It can be used with many ingredients that add up to nourish the body. As you delve deeper into the paper, you will read about the strategies used to explain the product in terms of its primary characteristics, service component, and how it can be used for enhancement. You will read how the product can be expanded to product line with regards to the depth and breadth of the line. You have an insight of how the core business may change in response to industry and market changes and how this product can create an image in the mind of its consumers and entrepreneurs. You will further read about domestic and global product branding, pricing, and distribution strategies for cassava powder product and training initiated by Hunger Solution & Training Company. Further discussion will determine, detail, and examine how these branding, pricing, and distribution strategies support the cassava product and training services of the Company. A distribution channel will also be highlighted analyzing and identifying the wholesaler, retailer, and distributor relationship. If the strategy will be considered push or pull, it will be justified through the rationale that will be outlined in the paper. As you will advance further, you will discern how the distribution strategy fits the product and training aspect of the Company with regards to service, target market, and the Company’s overall marketing strategy. The Company will ensure that its product and training are essential to the needs of the Liberian consuming public as well as their manpower development. You will also read about the Company’s advertising strategy and how this approach will bring into line the Company’s marketing goals. It will be determined how effectively the advertising will be measured and how the different promotional strategies relevant to the Company advertising will be utilized. Further discussion will establish the best marketing research approach used to measure customer satisfaction with the Company’s product (cassava powder) and training service initiated to train farmer in implementing large-scale farming. It will be explained how gaps in customer expectations and experiences will be addressed by the marketing wing of the Company, using the high knowledge and proficiency of experienced and well-schooled people in marketing management. Type of Product and its Primary Characteristics This marketing plan will also engulf vision of the company, its mission statement, product and services, and underlying factor of the business. The plans will also contain a vivid description of the company in terms of its business product as well as SWOT analysis to demonstrate its strengths, weaknesses, opportunities, and threats. A market target segmentation of customers, strategic mission, and its foreign expansion will be made to give a clear picture how the business will implement its transactions in and out of the country. Vision Statement Hunger Solution & Training Company determines to provide its customers with cassava powder that will be used for food consumption and empower its local farmers and others to engage into re-using their farm lands for growing cassava that will be made into cassava powder and to carry out large-scale farming. Mission Statement The mission of Hunger Solution & Training Company is to provide cassava powder to its customers for consumption in a safe and quiet way. The Company will also empower local farmers by training them and others to re-use their farmlands for growing cassava crop that will be brought to the Company for cassava powder making. Foreign Market and Rationale Since the Company is ideally located in Gardnerville, the suburb of Monrovia, it has resolved to extend its operations to neighboring Ghana, Togo, and Nigeria respectively. The major reason for this extension emanates from that fact that most of the Liberians nationals that fled the decade-long civil war migrated to these countries as refugees and are unemployed, living on subsistent businesses. Besides, the people of these countries (Ghana, Nigeria, and Togo) widely use plantain powder product, yam powder product, and cassava powder product in various ways for consumption. Management Team The Company is run and managed by four persons: John Garven, General Manager, Vonyee Garven, Chief Financial Officer, and Immanuel Garven, Director for Training and Development. Devon Okoro is the Marketing manager, while 25 other workers work in various sectors of the company. Market Segment Hunger Solution & Training Company (HSTC) targets all sectors of people who are found in Monrovia and its suburbs. It also concentrates on those in the rural areas where there are enough land to carry out large-scale farming. It also targets other nationals like the Nigerians, Ghanaians, Togolese, as well as Hispanic populations who are consumers of this product and living in Liberia. The Company’s product will also cater to women, men, children as well as babies. Since the country is underdeveloped and indigent, many of its vast unemployed citizens live on less than an American dollar ($1.00 USD) per day. Besides, the civil fracas contributed largely to deplorable living conditions of its people. The Company also targets to train farmers who migrated from the rural areas of the country and displaced in Monrovia as a result the civil war, and those unemployed wanting to engage in large-scale farming. SWOT Analysis The spirit of strengths, weaknesses, opportunities, and threats (SWOT) of the company is defined relative to other providers in the market, and how the company can identify and capitalize on its strengths, weaknesses, as well as exploring opportunities that can boost the company capabilities and weaknesses that could lead to its collapse, if not worked upon ( Powerhouse Marketing Plans, 2004). In this regards, the following are considered as SWOT analysis of Hunger Solution & Training Company: Strengths: The Company is given several thousand acres of land by government and townspeople in many of the country’s rural towns and villages for large-scale farming. It has a lot of farming machines, like tractors, equipment for sloughing the land, etcetera. There are other tools necessary to enhance smooth farming. It also has volunteer workers who will work for six months without pay. The management team is skilled in the area of business and has the capability to trains others to be productive. The company has donors that cater to 75% of its financial needs. Due to its supportive concept of alleviating the government to reduce the high rate of illiteracy, it is being subsidized by government. Weaknesses: The Company does not have vehicles that are accessible to the bad road condition in terms of conveying its product into some parts of the rural areas as well as its neighboring countries. As the results goods are delayed. Most of its workers are not trained as distributing and operating agents. Opportunities There is an availability of donor organizations in the United States and other developed countries in alacrity to sponsor such venture. NGO’s (non-governmental organizations) are present in the countries wanting to sponsor companies that have such programs. Threats: Bad road condition during the rainy season thwarts the efforts of good delivery of the company’s products. Another disadvantage that is envisaged is government regulations and the willingness of the internally displaced people to go back and settle into their counties of origin. Industry Analysis It is researched and understood that business of this nature is most time not taken on by a minute group of entrepreneurs but rather the government, which creates the means for multiple sponsorship that vehemently reduce its high rate of unemployment and contribute largely to replenishing its economy. The chief food product (cassava product) is a good business that has a huge competitive advantage in other countries that have this product as their chief product of consumption. Form this research survey, it is noticed that there is a need for the establishment of this company in Liberia since the country has none. Products and Services The selection of this product and training by â€Å"Hunger Solution & Training Company† is contingent upon my desire to enable everyone to at least afford a day’s meal and to empower people who are unemployed to get a job to do. In this regards, the company is considered as â€Å"light in darkness† for the Liberian people. The product is to be consumed by all of the people of Liberia including children as young as five months and to the elderly as old as eighty-five years. It offers a very cheap price that even the long-time unemployed workers can afford. Marketing Product # 2 Type of Product and its Primary Characteristics The selection of this product (cassava powder) and training by â€Å"Hunger Solution & Training Company† is contingent upon the desire to enable everyone to at least afford a day’s meal and to empower people who are unemployed to get a job to do. In this regards, the company is considered as â€Å"light in darkness† for the Liberian people. The product is consumed by all of the people of Liberia including children young as five months and to the elderly as old as eighty-five years. It offers a cheap price that even the long-time unemployed workers can afford. Beside the training program that is to be initiated and implemented by this company, it would specialize in the production of cassava powder. This product can be made into dumplings, fufu, stews, and gravies. The powder can also be made into bread, and milky pudding, similar to rice pudding. The major specialty it would offer is to create a good taste of preference to all that would use it to satisfy their consumption needs. The company will adapt to the improvement of quality standards so that maximum satisfaction is assured. Due to this, the company will also experiment with other new tenets of flavor that will enrich the taste of the original product, which will be made available to its consumers. An example would be cassava bread, milky pudding, gravies, stews and dumplings. Service Component of the Product Since a product is simply a marketing offering, that can be tangible or intangible and satisfy the consumption wants of the consumers, a service component of a product is the means that is devised to create interest in the mind of the consumer to purchase the product. This can be achieved through advertising the product on electronic or print media, or creating the awareness for purchasing. However, since the company is the sole producer and distributor of this product, it becomes a priority for the company to motivate and satisfy the needs of its consumers. In order to successfully implement this, the company must probe into complaints and dissatisfaction that will ensue from its customers. They must be given first preference and their complaints must be perfectly dealt with to assure them that without them the company will not exist. They will also be given discount like (buy three get one free); this will help to entice more customers including window shoppers and will give the company edge over other competitors. For the training aspect, free six-week training will be made available to those customers who will make the highest purchase of the product. Hence, the type of product that will be marketed by my company will be cassava powder, a product made from grinding dried cassava. This finished product can be made into fufu and other nutritional dish that can satisfy one’s hunger needs. In this regards, the company will become the chief distributors to wholesalers and retailers. There will also be a store operated by the company that will also carry out these sales. This product is one of the best sources of carbohydrates, nutrients that are used to nourish the body. Expansion of the Product to Product Line and Its Depth and Breadth of the Line â€Å"Hunger Solution & Training Company† does not only operate in the production of cassava product at affordable low cost, but also provide Organic Health Care food categorized as dumpling, milky pudding, cassava bread, as well as stews and gravies. The company’s media house offers tangibility of information and theses nutritional products that will go along with its chief product, the cassava powder. The free six-week training program for customers who will make the highest purchases in one month is advantageous for people who will be ready to engage in large-scale farming. Core Business Response to Industry and Market Changes If there is a change in business which may be a drop in sale that may result from market changes, the company may initiate downsizing and create a frictional job until these determining factors of the business are improved. Besides this, opportunities to explore that will contribute to improving the condition of the company’s sales; even in worsening situation will be initiated. Extension of this business will be geared at exploring opportunities that will yield diversification and staunch economic benefits as well as exploring changes that will epitomize response to industry and market changes. Conclusion A good marketing plan involves the use of several ingredients that form the mechanisms in which a person should be fortified with the understanding of the elements of marketing, in order to make a good decision. It is tenets of the company’s vision and mission, foreign market and management team, as well as its market segment and SWOT analysis. A good marketing plan engulfs marketing product which is the bait and tool a company or business entity uses to satisfy the needs and wants of its customers; it is the prerogative of the company to make this product attractive and affordable. As it highlights the service component of the product and how it can be expanded into the product line through its breadth and depth, it pivots core business in response to market changes that will result into diversification and economic benefits. References: Faintuch Cecconello, I. I. (2011). Systemic inflammation, J. J., Bortolotto, L. A., Marques, P. C., Faintuch, J. J., Franà §a, J. I., & and carotid diameter in obese patients: pilot comparative study with flaxseed powder and cassava powder. Nutrition Hospitalaria, 26(1), 208-213. Falade, K. O., & Akingbala, J. O. (2011). Utilization of Cassava for Food. Food Reviews International, 27(1), 51-83. doi:10.1080/87559129.2010.518296 Felgate, M., Fearne, A., Di Falco, S., & Garcia Martinez, M. (2012). Using supermarket loyalty card data to analyse the impact of promotions. International Journal of Market Research, 54(2), 221-240. doi:10.2501/IJMR Johnson, W. (2004). Powerhouse Marketing Plans: 14 Outstanding Real-life Plans and What You Can Learn from Them to Supercharge Your Own Campaigns. AMACOM Là ¼dicke, M. (2006). A Theory of Marketing: Outline of a Social Systems Perspective. University Of St. Gallen, Business Dissertations, 1-204. Marketing & distribution in India. (2000). India Economic Studies, 77. McDonald, M. (2008). Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy. Kogan Page. , 26(1), 208-213. M. E., M. M. (2006). Marketer of the Year: Wendy Clark. B To B, 91(14), 12.

The American Dream in the Great Gatsby Essay example

The American Dream can mean different things depending on who is asked. Some will answer it is the freedom of religion, class or race, others will claim it is about the ability to choose where they want to work, what they want to wear, or what’s for breakfast the next day. For Jay Gatsby and many others, the American Dream is about gaining wealth and material possessions in an attempt to find happiness. Through his novel, The Great Gatsby, F. Scott Fitzgerald shows how the American Dream is only the concept of perfection, something that can never be acquired, but always can be reached for. Daisy Buchanon was always mesmerized by wealth. Her dream is to have a luxurious lifestyle filled splendor. Before the events of the†¦show more content†¦Even though she is married to Tom, his wealth is not enough to satisfy her. When she sees the shirts she is sad because Tom does not have the luxury of owning such a large collection of clothing. She is blinded by wealth and always seeks more than she has. She cannot fully appreciate what she has because her dream is to always have more, and she will only be happy once she has the best, an unattainable goal that is there to tantalize. To Myrtle Wilson, the American Dream is to become wealthy and high class. For her, this is impossible. She is married to a working class man who owns an auto shop in a rundown part of New York. Myrtle is so corrupted by money that she cheats on her hardworking, loving husband, in order to be with Tom Buchanon’s money. When describing her marriage, Myrtle said, â€Å"The only crazy I was was when I married him. I knew right away I made a mistake. He borrowed somebody’s best suit to get married in . . . then I lay down and cried to beat the band all afternoon† (35). She was, of course, talking about money issues. She thought her husband was wealthy, but when he had to borrow a suit, she became depressed and she believed her life was ruined. Myrtles unhealthy fixation on money ruined her marriage, and led to her becoming Tom’s mistress. Tom can supply her with the wealth she needs to feel happy. When given the chance, Tom will take Myrtle to parties just so she can wear the fancy clothing that he gave her. ThisShow MoreRelatedThe American Dream : The Great Gatsby Essay1568 Words   |  7 PagesThe American Dream: The Great Gatsby The Great Gatsby is a tragic love story on the surface, but its most commonly understood as a suspicious critic of the American Dream. In the novel Jay Gatsby overcomes his poor past to gain an incredible amount of money and a limited amount of social cache of in the 1920s NYC, only to be rejected by the â€Å"old money† crowd. The focus of my paper would be the pathway towards the American Dream and how it affects the person and others around. The American dreamRead MoreThe Great Gatsby and the American Dream1401 Words   |  6 PagesThe Real American Dream Since its institution, the United States has been revered as the ultimate land of ceaseless opportunity. People all around the world immigrated to America to seek quick wealth, which was predominately seen in the new Modern era. Beginning in the late 1800s to the early 1900s, the period introduced progressive ideas into society and the arts. Accompanying these ideas was a loss of faith in the American Dream and the promise America once guaranteed, especially after WorldRead MoreThe Great Gatsby and the American Dream1442 Words   |  6 PagesPursuit of Happiness. This sentiment can be considered the foundation of the American Dream, the dream that everyone has the ability to become what he or she desires to be. While many people work to attain their American dream, others believe that the dream is seemingly impossible to reach, like F. Scott Fitzgerald. Fitzgeralds The Great Gatsby examines the Jazz-Age generations search for the elusive American Dream of wealth and happiness and scrutinizes the consequences of that generationsRead MoreThe American Dream ( The Great Gatsby )1173 Words   |  5 PagesSLIDE. *POINTS TO PICTURE LIVING IN THE AMERICAN DREAM (THE GREAT GATSBY). Did anyone notice anything that caused a change in society between these two pictures? *POINTS TO SOMEONE WITH ONE OF THE ANSWERS TO THE QUIZ/QUESTION. READS OUT THE RAPID ECONOMIC BOOMING AND GREED. *NEXT SLIDE. That’s correct! During the 1920s of the Jazz Age in concurrence with the â€Å"Roaring Twenties†, America had experienced a rapid economic booming after World War I. The American society experienced an economic and politicalRead MoreThe Great Gatsby American Dream1414 Words   |  6 Pagesfilm is based on the novel by F. Scott Fitzgerald. 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In The Great Gatsby the american dream is a green lightRead MoreAmerican Dream In The Great Gatsby1366 Words   |  6 PagesThe American Dream has various implications for diverse individuals. For some people, the concept implies that one can accomplish his or her objectives and goals through living this dream. To others, it provides a beacon of hope, as an open door that individuals desperately desire to enter in pursuit of opportunities. The Americans after World War I, boosted by the emotions of the war, had an uncontrollable vigor about accomplishing and displaying an extravagant way of life and achieving a high socialRead MoreThe Ame rican Dream In The Great Gatsby1097 Words   |  5 PagesThe Great Gatsby The Great Gatsby by F. Scott Fitzgerald was one that was highly centralized around the American Dream. The American Dream is the belief that anyone can become successful in America if they worked hard enough. The dream did not discriminate anyone and that is why many people worked towards it. In the novel, it shows that not everyone was living the American Dream but were separated by the social classes of wealth, race, and intelligence. The 1920s in America was a roaringRead MoreThe Great Gatsby : The American Dream927 Words   |  4 Pages2017 The Poor Man’s Dream Many believe that America is the land of riches, where anyone can become rich and wealthy. This idea is known as the American Dream, a set of ideals in which freedom includes the opportunity for a successful living. However, this ethos is completely false, and is nothing more than exactly that - a dream. Throughout the award-winning work of F. Scott Fitzgerald, â€Å"The Great Gatsby†, he gathers criticism about the American Dream. 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